A simple idea is that more people should use the shop. (And before anyone starts whingeing at me - I do use it).
Reading your newspapers on-line is one of the reasons that newsagents' shops are disappearing. Newspaper is easily re-cycled if readers can be bothered, so save a tree, buy a newspaper, keep a shop open. Simple really!
If McColls can't make the shop pay, then it's going to need more than people buying newspapers. And a LOT more than trying to persuade people on this forum to buy them. Printed newspapers are slowly dying. One newspaper has already given up on print (the Independent) and at some point others will follow. It's not a matter of if. It's when.
No one in their right mind is going to build their business model on selling newspapers. They're going to do it on other things. Indeed, McColls is not a chain of newsagents. They're a chain of convenience stores. And as a convenience store, I can imagine the difficulties that branch has. It's cramped. Amazingly cramped, especially round the till. It has limited space to stock a wide range of products that people expect to be able to buy. And it's minutes walk from a large Asda that sells a far bigger range at lower prices, and that has very similar opening hours. And in a year or so there will be another convenience store opening up just across the road at the Albert Schools.
That's the reality. They're in a competitive market, and that store has very strong competition. And it's only going to get worse. In fact I'm amazed it's lasted as long as it has.
Like I said earlier, I feel for the staff. It's not a nice thing to go through. But McColls is a business, not a social enterprise.
My suggestion is simple. Let it go. Cos it will take a miracle to save that place.