I'm sorry but...
So what! Christmas is one of the biggest earners in the Licenced trade / Catering indursty and should hopefuly bring in enough money to pay the bills in Jan and Feb when us consumers are feeling the pinch. Whats wrong with protecting yourself financially by getting a head start. If its what the punters want give it to them!
Its just a pain that it takes 15 mins to fight your way to the bar, however service is very good once you get there!
andy